Sofrasan is a corporate catering brand built around the idea that food brings people together. Rather than positioning catering as simple meal delivery, the brand frames it as part of a better working day — shaped by nourishment, consistency and shared experience.
The name comes from sofra, an important idea in Turkish culture. More than a dining table, the sofra represents gathering, sharing and hospitality.
Sofrasan brings this familiar cultural meaning into a contemporary corporate setting, creating a name that feels warm, rooted and dependable.
This idea continues in the logomark, where five people gathered around a dining table are reduced into a simple geometric symbol. A bold red defines the identity, chosen for its warmth, appetite and visibility, while the mark also forms the basis of a wider pattern and graphic system.
The identity extends across packaging, social media, billboard communication, vehicle livery and other brand applications, creating a consistent and recognisable experience across every touchpoint.
Project Scope
→ Purpose & Positioning→ Naming & Brand Strategy→ Visual & Verbal Identity→ Logo & Identity System→ Art Direction & Campaign→ Social Media→ Packaging Design→ Vehicle Livery→ Brand Applications
Building a catering brand around the shared table.
Sofrasan
Sofrasan
Building a catering brand around the shared table.
Project Scope
→ Purpose & Positioning
→ Naming & Brand Strategy
→ Visual & Verbal Identity
→ Logo & Identity System
→ Art Direction & Campaign
→ Social Media
→ Packaging Design
→ Vehicle Livery
→ Brand Applications
Sofrasan is a corporate catering brand built around the idea that food brings people together. Rather than positioning catering as simple meal delivery, the brand frames it as part of a better working day — shaped by nourishment, consistency and shared experience.
The name comes from sofra, an important idea in Turkish culture. More than a dining table, the sofra represents gathering, sharing and hospitality.
Sofrasan brings this familiar cultural meaning into a contemporary corporate setting, creating a name that feels warm, rooted and dependable.
This idea continues in the logomark, where five people gathered around a dining table are reduced into a simple geometric symbol. A bold red defines the identity, chosen for its warmth, appetite and visibility, while the mark also forms the basis of a wider pattern and graphic system.
The identity extends across packaging, social media, billboard communication, vehicle livery and other brand applications, creating a consistent and recognisable experience across every touchpoint.
Rooted in Turkish sofra culture, the mark symbolizes five people gathered around one table, reflecting sharing, hospitality and connection.
Rooted in Turkish sofra culture, the mark symbolizes five people gathered around one table, reflecting sharing, hospitality and connection.
Extending beyond the table, the identity brings Sofrasan across packaging, communication and everyday touchpoints with consistency and warmth.
Extending beyond the table, the identity brings Sofrasan across packaging, communication and everyday touchpoints with consistency and warmth.
