Ganne is an organic canned soft drink brand built around one of Gaziantep’s most familiar local fruits: the mulberry. Created for a younger audience, the brand brings this regional ingredient into a colourful and contemporary beverage experience through three fruit-led flavours, playful communication and a distinctive visual identity.
The name comes from “ganne”, a word used in the Gaziantep dialect to mean container or vessel. Connecting a local expression directly with the product format gave the brand a name that feels familiar, memorable and rooted in where it comes from, while remaining short and distinctive enough to build a modern consumer brand around.
The identity combines a fluid handwritten wordmark, a playful child mascot, expressive fruit illustrations and a vibrant flavour-based colour system. The mascot gives Ganne a recognisable personality and allows the brand to communicate with a younger audience through different poses, expressions and moments, while the packaging turns each flavour into a distinct part of the same visual family.
The system extends across packaging, billboard campaigns, social media, motion and promotional applications, creating a bright and flexible brand world built around local character, natural ingredients and youthful energy.
Project Scope→ Brand Strategy & Naming → Visual Identity → Logo & Mascot Design → Packaging Design → Art Direction & Campaign → Social Media & Motion
Building a soft drink brand around Gaziantep’s mulberry.
Ganne
Ganne
Building a soft drink brand around Gaziantep’s mulberry.
Project Scope
→ Brand Strategy & Naming
→ Visual Identity
→ Logo & Mascot Design
→ Packaging Design
→ Art Direction & Campaign
→ Social Media & Motion
Ganne is an organic canned soft drink brand built around one of Gaziantep’s most familiar local fruits: the mulberry. Created for a younger audience, the brand brings this regional ingredient into a colourful and contemporary beverage experience through three fruit-led flavours, playful communication and a distinctive visual identity.
The name comes from “ganne”, a word used in the Gaziantep dialect to mean container or vessel. Connecting a local expression directly with the product format gave the brand a name that feels familiar, memorable and rooted in where it comes from, while remaining short and distinctive enough to build a modern consumer brand around.
The identity combines a fluid handwritten wordmark, a playful child mascot, expressive fruit illustrations and a vibrant flavour-based colour system. The mascot gives Ganne a recognisable personality and allows the brand to communicate with a younger audience through different poses, expressions and moments, while the packaging turns each flavour into a distinct part of the same visual family.
The system extends across packaging, billboard campaigns, social media, motion and promotional applications, creating a bright and flexible brand world built around local character, natural ingredients and youthful energy.
Rooted in Gaziantep’s mulberry culture, Ganne brings a familiar local flavour into a bright, playful drink shaped by freshness, colour and joy.
Rooted in Gaziantep’s mulberry culture, Ganne brings a familiar local flavour into a bright, playful drink shaped by freshness, colour and everyday joy.
