
InMECS25 is the 2nd International Media and Cultural Studies Conference, hosted by the Faculty of Communication at Hasan Kalyoncu University. Held on 5–6 November 2025, the conference focused on Digital Transformation and Interaction, bringing together discussions around media, communication, digital culture and emerging technologies.
The visual identity for the 2025 edition was developed around the idea of constant digital movement and connection. Layered data structures, network forms, flowing particle fields and interface-inspired graphics created a visual language that reflects interaction, transformation and the increasingly connected nature of contemporary media.
A vivid palette of red, blue and deep violet gave the system a distinctive digital character, while modular graphic elements allowed the identity to adapt across different formats and scales.
The system was extended across social media, conference programmes, printed materials, stage and screen graphics, digital communication and on-site applications, creating a consistent visual experience before and throughout the conference.
Project Scope
→ Art Direction→ Event Identity→ Social Media→ Conference Programme & Print→ Stage & Screen Graphics→ On-site Applications
Visual identity for HKU’s InMECS25 conference.
InMECS25

Visual identity for HKU’s InMECS25 conference.
Project Scope
→ Art Direction
→ Event Identity
→ Social Media
→ Conference Programme & Print
→ Stage & Screen Graphics
→ On-site Applications
InMECS25 is the 2nd International Media and Cultural Studies Conference, hosted by the Faculty of Communication at Hasan Kalyoncu University. Held on 5–6 November 2025, the conference focused on Digital Transformation and Interaction, bringing together discussions around media, communication, digital culture and emerging technologies.
The visual identity for the 2025 edition was developed around the idea of constant digital movement and connection. Layered data structures, network forms, flowing particle fields and interface-inspired graphics created a visual language that reflects interaction, transformation and the increasingly connected nature of contemporary media.
A vivid palette of red, blue and deep violet gave the system a distinctive digital character, while modular graphic elements allowed the identity to adapt across different formats and scales.
The system was extended across social media, conference programmes, printed materials, stage and screen graphics, digital communication and on-site applications, creating a consistent visual experience before and throughout the conference.


Extending across print, programmes and social media, the InMECS25 identity brings clarity and consistency to every conference touchpoint.


Extending across print, programmes and social media, the InMECS25 identity brings clarity and consistency to every conference touchpoint.


