Creating an outdoor campaign around everyday corporate catering.

Project Scope
→ Campaign Concept
→ Art Direction
→ Outdoor Advertising
→ Visual Design

ADY Yemek is a corporate catering company serving workplaces with large-scale daily meal solutions. The campaign was developed to communicate the brand’s experience, operational reach and role in the everyday working environment through a clear and accessible outdoor language.

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Three billboard concepts were created within the same campaign period, each focusing on a different aspect of the brand. One highlights the journey from kitchen to workplace, another communicates the company’s long-standing experience, while the third connects quality catering with employee satisfaction and productive working environments.

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A consistent blue visual language, direct messaging and large-scale imagery bring the three executions together as one recognisable campaign system, designed to remain clear and effective across different outdoor locations and viewing distances.